New-caps-give-Coke-bottles-'2nd-Lives

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The really good reason bottle caps on Coca-Cola and other soft drinks are suddenly so hard to open - Wales Online

Why Coca-Cola Bottles Have Yellow Caps Right Now

Coca-Cola 2nd lives caps: why they're really all about consumer behaviour, Media & Tech Network

Coca-Cola's Newest Flavor 'Ultimate' Tastes Like Leveling Up, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network

Coca-Cola and The Premier “2nd Lives” Campaign in Vietnam

Coca-Cola Invents 16 Bottle Caps To Give Second Lives To Empty Bottles

Coca-Cola introduces bottles with attached caps to reduce waste

Customer Campaigns

Coke gives bottles second lives with cap gadgets, Advertising