Instead of one downtown location, Schuster’s had several neighborhood stores that were conveniently located on the streetcar system routes. A lasting legacy of Schuster’s is Billie the Brownie, which started as a Christmas character. Rival Gimbels bought Schuster’s in 1962, and the store was operated as Gimbel-Schuster’s until 1969.
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Instead of one downtown location, Schuster’s had several neighborhood stores that were conveniently located on the streetcar system routes. A lasting legacy of Schuster’s is Billie the Brownie, which started as a Christmas character. Rival Gimbels bought Schuster’s in 1962, and the store was operated as Gimbel-Schuster’s until 1969.
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Schuster's Department Store Milwaukee Unisex Retro T-shirt