Years of market research led to MLB's lucrative global deal with FTX

FTX Collapse Explainer: Sam Bankman-Fried Fools Crypto World - Bloomberg

FTX customer who lost $100,000 when Sam Bankman-Fried's crypto empire crumbled testifies that he was impressed by the company after seeing endorsements from Tom Brady and Gisele Bündchen

FTX Spent Big on Sports Sponsorships. What Happens Now? : r/TeamSolomid

FTX Lessons: Trustless Crypto, Pointless Tokens (FTT-USD)

The New Finance Rich List: Today's money moguls are moving fast

NFL Sponsorship Hits Record $1.9 Billion in 2022 –

The World Series of crypto rackets - by Judd Legum

Portrait of a 29-year-old billionaire: Can Sam Bankman-Fried make his risky crypto business work?

FTX strikes deal to become official long-term brand partner of MLB

MLB's Giants, Fanatics extend retail deal by 10 years

Before his epic fall, Sam Bankman-Fried was hailed as a crypto genius. Some clients saw smoke and mirrors.

Personal Finance: The Stock Market Had History on Its Side. Now It Doesn't - Bloomberg